I’m hearing Celtic’s Champions League ticket prices will generate £12m and almost guarantee title – Hugh Keevins

I’m hearing that Celtic’s four-game ticket package for home matches in the Champions League will be priced at £200 per fan.

Full take up means an eye-watering £11.6million in revenue to be added to the mind-boggling sums of money the club already have in the bank during a time of unprecedented financial growth for Celtic. It would seem as if only maladministration at managerial and directorial level can prevent Brendan Rodgers’ side from winning a fourth league title in a row.

You have to bear in mind the difficulties currently being endured by the team across the road on the other side of the city. No such imbalance exists in the Champions League. Only teams of recognisable quality survive in that environment. Celtic remain transparently short on the playing resources required to approach that tournament with anything other than trepidation.

Exactly why that is the case is a source of mystification for the providers of wealth on the ticket-buying department. The Lord, and UEFA, help those who help themselves and Celtic are slow on the self-assistance front. Rodgers maintains a diplomatic stance on the subject of incoming transfers. Chief executive Michael Nicholson has taken a vow of silence comparable to a Trappist monk’s.

Next time he speaks will be the same time he spoke last year – which is at the club’s annual general meeting for shareholders. This gathering is traditionally one of the great showbiz events on the light entertainment calendar. Take a serious question from the floor and answer it with a quip about Rangers and penalty kicks. Comedy gold. Except Nicholson could encounter interrogation of a more robust nature next time out unless there is some form of life before the current transfer window closes at the end of this month.

Taking nearly three months to permanently sign last season’s loan striker Adam Idah from Norwich City was laughable – but the joke is wearing thin for the paying customers.

When Celtic told the stock exchange they were better off than they thought because a strong end to last season had brought higher revenue than “previous expectations” it was a revealing moment.