Bayern Munich extends partnership with Paulaner until 2031

The Bavarians like keeping things local.

Bayern Munich, while in many ways a super-club, has maintained its status as a club that stays close to home. They recently extended their partnership with Paulaner, a German brewery with roots in Munich which of course provides beers during Oktoberfest. It is no surprise that Bayern has decided to extend this partnership considering that Bayern has long been associated with Paulaner.

In fact, Paulaner dedicates a wonderful page on its website to this special partnership with Bayern. Paulaner’s involvement with Bayern extend beyond the men’s team as follows according to the FC Bayern official website and will extend further: “The cooperation has so far included the club’s men’s first team and Legends, as well as FC Bayern Basketball, and in future it will also include the successful FC Bayern Women football team.”

The hierarchy at Bayern of course offered their views on this partnership. Michael Diederich, the executive vice chairman of FC Bayern mentioned the following according to the FC Bayern official website:

“We’re delighted we’ve been able to extend our long-standing partnership with Paulaner until 2031 and at the same time expand it to include our FC Bayern Women alongside our men’s first team, Legends and FC Bayern basketballers. The cooperation is characterised by deep trust and absolute reliability. Unique campaigns such as the Paulaner Fanträume also make the partnership so special for our fans all over the world.”

Andreas Jung, the board member for marketing at FC Bayern, mentioned the following according to the official Bayern website:

“The successful partnership, which has always been based on trust, will not only be continued for good reason, but will also include the Women’s team in future. The many facets of this collaboration, from the men’s first team to the Legends, the basketball players to the women, reach our diverse fans all over the world. Like FC Bayern, Bavarian beer is known everywhere – it’s great that we’ve extended the partnership.”

The CEO of the Paulaner Brewery group, Jörg Biebernick, also chimed in according to the official FC Bayern website:

“The partnership with FC Bayern Munich is practically part of our brand identity, just like our home city of Munich, the Oktoberfest and the conviviality that unites people. We’re looking forward to writing the next chapter in this long-standing and trusting partnership. It’s not just at home that fans celebrate FC Bayern Munich and its victories with Paulaner beers. Together, we convey the Bavarian joie de vivre out into the world.”

It seems that Bayern and Paulaner will continue to serve each other and succeed together in the future.