Skechers signs Harry Kane in long-term football boot deal

Footwear brand Skechers has signed footballer Harry Kane as a brand ambassador.

The captain of the England national team has entered a long-term partnership with Skechers as it prepares to launch its first football boots in the UK and Europe this September.

Having now unveiled his own new Skechers Football boots, SKX_01, Kane will appear in a multiplatform marketing campaign as brand ambassador.

Kane has been named England Player of the Year twice and has earned the Premier League Golden Boot three times, as well the FIFA World Cup Golden Boot in 2018. Last week, he transferred from Tottenham Hotspur to FC Bayern Munich.

Michael Greenberg, president of Skechers, said: “We’ve been developing Skechers Football boots for some time and as we perfected the design, we enlisted players to test them and offer feedback—including one of the best on the pitch, the great Harry Kane.

“Harry had the entire football world following his every move over the last few weeks and his determination, skill, and leadership align perfectly with our plans for the sport. He already feels like part of the Skechers family. This first boot is just the beginning with more innovative Skechers Football boots featuring our signature comfort and performance technologies on the way.”